Marketing Vitals - On the Pulse of Healthcare

A Pulse on Amazon Pharmacy | Marketing Vitals

No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your local market. 

Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals

You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by independent pharmacy specialist, Bruce Kneeland, to dive deeper into branding and how to utilize it in your community to make a strong, lasting impression.

Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare

One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more than just your logo. It’s your business’s values, credibility, and customer experience. On this episode, Nicolle and Kelly dive into how to use your branding to stand out from the crowd and make a strong, lasting impression.

Grow Your Pharmacy with Long-Term Care at Home Services | Pharmacy Marketing Simplified

This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketing and Long-Term Care at Home Network have teamed up on this episode to dive into how exactly pharmacies can implement and benefit from offering long-term care at home services.

Going Beyond Prescriptions with a Home Health Care Franchise | Pharmacy Marketing Simplified

What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and Nicolle discuss the benefits of a home health care franchise and how to get started.Nicolle McClure - Host andDebbie Marcello, Founder & CEO at Happier at Home

PBMs 101 & Communication Strategies | Pharmacy Marketing Simplified

Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners can get involved with PUTT or at the state level. 
 

Why Your Pharmacy needs a Custom Website | Pharmacy Marketing Simplified

What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important. 
To learn more about your website's potential contact: 
PharmacyMarketing.com 
This episode is sponsored by UltiGuard Safe Pack
UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack
https://omny.fm/shows/pharmacy-podcast-network/playlists/ultiguard-safe-pack-podcast 
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Educational Marketing during Flu Season | Pharmacy Marketing Simplified

New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter.
Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.
Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. 
In anticipation of that double whammy of flu and covid-19, the disease caused by the novel coronavirus, flu vaccine manufacturers have boosted production by about 15 percent, to record levels, with nearly 200 million doses for the United States. During the 2019-2020 flu season, more than the 175 million doses were churned out, industry officials said.
Contact the Pharmacy Marketing experts about Educational Marketing during the Flu season: PharmacyMarketing.com 
Sponsored by:
UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy.
Learn more UltiGuard Safe Pack
https://www.ulticare.com/ultiguard-safe-pack/podcast  
See omnystudio.com/listener for privacy information.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Open Enrollment Reviews | Pharmacy Marketing Simplified

Marketing For Open Enrollment
Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them.
Learn more here: https://www.grxmarketing.com/post/open-enrollment 
Sponsored by UltiGuard Safe Pack
The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy.
Learn more UltiGuard Safe Pack
https://www.ulticare.com/ultiguard-safe-pack/podcast 
See omnystudio.com/listener for privacy information.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Back to School Marketing | Pharmacy Marketing Simplified

September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school.
Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure they’re prepared with enough food and the right supplies to make it through their day.
Pharmacy Owners should be equally energized. Back-to-school season is a big deal in this country: In previous years, retailers saw roughly $828 billion in sales during the back-to-school season. Right now the only retail holiday bringing in more cash in the U.S. is the so-called “winter holiday” where holly jolly gift-giving frenzies dominate buying patterns.
So when does this holiday officially start? Some brands begin their marketing campaigns as early as July, not long after those Independence Day fireworks fizzle out. That’s partly because there’s no standard school start date in the U.S. Some districts in Arizona, for example, begin as early as mid July. Students in Boston, however, won’t be boarding their school buses until early September.
Check out: 
PharmacyMarketing.com 
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