Marketing Vitals - On the Pulse of Healthcare

Open Enrollment Reviews | Pharmacy Marketing Simplified

Marketing For Open Enrollment
Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them.
Learn more here: https://www.grxmarketing.com/post/open-enrollment 
Sponsored by UltiGuard Safe Pack
The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy.
Learn more UltiGuard Safe Pack
https://www.ulticare.com/ultiguard-safe-pack/podcast 
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Back to School Marketing | Pharmacy Marketing Simplified

September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school.
Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure they’re prepared with enough food and the right supplies to make it through their day.
Pharmacy Owners should be equally energized. Back-to-school season is a big deal in this country: In previous years, retailers saw roughly $828 billion in sales during the back-to-school season. Right now the only retail holiday bringing in more cash in the U.S. is the so-called “winter holiday” where holly jolly gift-giving frenzies dominate buying patterns.
So when does this holiday officially start? Some brands begin their marketing campaigns as early as July, not long after those Independence Day fireworks fizzle out. That’s partly because there’s no standard school start date in the U.S. Some districts in Arizona, for example, begin as early as mid July. Students in Boston, however, won’t be boarding their school buses until early September.
Check out: 
PharmacyMarketing.com 
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Kids Vitamins Club | Pharmacy Marketing Simplified

Children grow up quickly. As a parent, you’ve probably gone through countless sizes of clothing, ever-changing tastes in food, and a seemingly interminable increase in height as your child grows. Your child’s fast growth rate requires all of the essential vitamins, minerals, and nutrients, which they can get from a healthy, balanced diet. However, as you know, kids can be picky eaters, which can make it nearly impossible to give them the vitamins and minerals they need every day.
That’s where vitamins come into play. These supplements can make a great addition to your child’s daily routine to help give him or her all of the proper nutrition they need to grow up big and strong. Here are 6 big benefits that vitamins have for your kids:
Fills in the Nutritional Gap – If your child is a fussy eater or if he or she simply doesn’t receive the proper nutrition needed daily, vitamins can be a great way to fill in the gaps, so to speak. Our bodies need vitamins and minerals to function correctly, and supplementary vitamins can help cover all the bases to ensure that your child is growing and developing properly.
Gives Them Energy – Your child needs plenty of energy to help them grow and enjoy the day. B vitamins, which are typically found in many of the foods we eat, help convert what we eat into energy. However, our bodies have a limited capacity to store B vitamins, so we need to replace them each day. Giving your child vitamins, especially those rich in many of the B vitamins, can help ensure that you are giving them all the energy they need every day.
Strengthens Healthy Bones – Calcium and vitamin D are essential for strong, healthy bones and teeth. When your child receives these nutrients in the vitamins you give, you are promoting the growth and development of strong bones not only during their childhood but also into their teenage and adult years.
Supports Healthy Eyes – Proper nutrition, including plenty of beta-carotene and vitamin A, is vital for strong eye development and health. Children’s vitamins that include these nutrients can help give your child everything he or she needs to develop healthy eyes and sustain healthy vision.
Strengthens the Immune System – As a parent, you probably know that children often bring a slew of germs and bugs home with them from school. That’s because their immune systems are still developing and are not as strong as an adult’s. Fortunately, you can help give your child’s immune system a boost with supplementary vitamins, especially those that contain zinc and vitamin C.
Helps Support a Healthy Brain – A child needs the right nutrients, particularly iodine, to think properly, process information, and grow mentally. However, a recent study has shown that 1 in 3 children did not receive enough iodine between the ages of 8 and 10. A multi-vitamin that contains iodine is a sure way to give your child what he or she needs to develop a healthy brain.
Contact: PharmacyMarketing.com 
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How to Market Your Pharmacy in a Time of Crisis - PPN Episode 983

During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this time, where you should be marketing, and tips for promoting your pharmacy.
PharmacyMarketing.com  
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Pharmacy Marketing Leaders GRX Marketing 10 Years - PPN Episode 922

Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies. 
“Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I am so thankful for all our clients, partners and people that have believed in us, especially those who took a chance early on and listened to our story and what we believed in. As we celebrate our 10 year anniversary, we look forward to the next 10 years of helping even more independent pharmacy owners, expanding our marketing programs, and helping create a voice for everyone within this industry.
Cheers to all the pharmacy owners out there. You are what drives us every day.” – Nicolle McClure, President of GRX Marketing
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GeoFencing in Pharmacy - Pharmacy Marketing Simplified - PPN Episode 888

On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We’ll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy.
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Marketing a Profitable Weight Loss Program - PPN Episode 817

As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community.
More information:
PharmacyMarketing.com 
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Sartoretto Verna - Pharmacy Marketing Simplified - PPN Episode 773

Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world.
Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees.
Today we are the only company in the industry with pharmacies in 30 countries spanning 4 continents. Our forward thinking has often created trends in the pharmacy design field. We boast concrete and reliable experience, certified over the years by substantial increases in sales, in parallel with our customers’. 
https://www.sartorettoverna.com/history 
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Medication Adherence: More than a ’Buzz-Phrase” -PPN Episode 764

Medication Adherence
A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service.
For the first Pharmacy Marketing Simplified podcast in 2019, listen to Nicolle McClure and her guest Rob Anderson with Synergy Medical, discuss adherence, how to start a program, and ways to easily market it.
GRX Marketing 
2929 Westown Parkway Suite 100 West Des Moines, IA 50266 ​ T: 515-280-2914 F: 515-222-2658 ​ info@grxmarketing.com
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Differentiate via Value-based Pharmacy Care - PPN Episode 755

Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models.
Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care.
Value-based Pharmacy care is a healthcare delivery model in which providers, including, pharmacists, hospitals and physicians, are paid based on patient health outcomes. Under value-based care agreements, providers are rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way.
Value-based care differs from a fee-for-service or capitated approach, in which providers are paid based on the amount of healthcare services they deliver. The “value” in value-based healthcare is derived from measuring health outcomes against the cost of delivering the outcomes.
The benefits of a value-based healthcare system extend to patients, providers, payers, suppliers, and society as a whole.
We thank Cardinal Health for their investment into the Pharmacy Podcast Network and supporting our interviews. 
Learn more: 
https://www.cardinalhealth.com/en/essential-insights/value-based-care-often-begins-with-the-supply-chain.html 
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