Marketing Vitals - On the Pulse of Healthcare

GeoFencing in Pharmacy - Pharmacy Marketing Simplified - PPN Episode 888

On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We’ll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy.
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Marketing a Profitable Weight Loss Program - PPN Episode 817

As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community.
More information:
PharmacyMarketing.com 
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Sartoretto Verna - Pharmacy Marketing Simplified - PPN Episode 773

Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world.
Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees.
Today we are the only company in the industry with pharmacies in 30 countries spanning 4 continents. Our forward thinking has often created trends in the pharmacy design field. We boast concrete and reliable experience, certified over the years by substantial increases in sales, in parallel with our customers’. 
https://www.sartorettoverna.com/history 
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Medication Adherence: More than a ’Buzz-Phrase” -PPN Episode 764

Medication Adherence
A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service.
For the first Pharmacy Marketing Simplified podcast in 2019, listen to Nicolle McClure and her guest Rob Anderson with Synergy Medical, discuss adherence, how to start a program, and ways to easily market it.
GRX Marketing 
2929 Westown Parkway Suite 100 West Des Moines, IA 50266 ​ T: 515-280-2914 F: 515-222-2658 ​ info@grxmarketing.com
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Differentiate via Value-based Pharmacy Care - PPN Episode 755

Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models.
Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care.
Value-based Pharmacy care is a healthcare delivery model in which providers, including, pharmacists, hospitals and physicians, are paid based on patient health outcomes. Under value-based care agreements, providers are rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way.
Value-based care differs from a fee-for-service or capitated approach, in which providers are paid based on the amount of healthcare services they deliver. The “value” in value-based healthcare is derived from measuring health outcomes against the cost of delivering the outcomes.
The benefits of a value-based healthcare system extend to patients, providers, payers, suppliers, and society as a whole.
We thank Cardinal Health for their investment into the Pharmacy Podcast Network and supporting our interviews. 
Learn more: 
https://www.cardinalhealth.com/en/essential-insights/value-based-care-often-begins-with-the-supply-chain.html 
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Social Media Tips for Independent Pharmacy - PPN Episode 703

Pharmacy Marketing Simplified host and president of GRX Marketing Nicolle McClure interviews Jessica Gardner with Smart Solutions.
Jessica & Nicolle discuss why it’s important for independents to be active on social media, and if they’re not, some easy things to do to keep their page active.
Contact GRX Marketing:
https://www.grxmarketing.com/podcasts 
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The Rxeed Difference: Dynamic Drug Marketplace - PPN Episode 681

Nicolle McClure, host of Pharmacy Marketing Simplified Podcast, interviews Omar Hassad with Rxeed.com 
Rxeed.com opens up an entirely new world of comparison drug shopping. Rxeed.com is leading this change, allowing consumers to receive the lowest possible pricing on the medications they need most through a market system of electronic, transparent competition. Rxeed is a virtual community consisting of consumers, independent pharmacies and drug wholesalers on one platform uniquely designed to benefit all.
For Independent Pharmacies:
Search Pharmacies' inventories of overstock and short dates.
Search Wholesalers' inventories.
Inquire within fellow independent pharmacy regarding drug availability due to shortage or backorder.
For Drug Wholesalers:
Lowest commission fee of 2.5% on any seller platform.
Upload daily special which will be distributed to local licensed independent pharmacies within the state of business.
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Smarter Communication Solutions with Patients - PPN Episode 639

Pharmacy Marketing Simplified podcast host Nicolle McClure interviews VP of Pharmacy Automation Travis Smith with Smart Solutions IVR Technology. 
Smart Solutions has provided affordable, innovative IVR services to the pharmacy industry since 1995. SMART has successfully pioneered and developed superior IVR solutions that are "best of breed" within the industry and offer the utmost in flexibility and reliability to the pharmacy community. Most recently, Smart has developed a Speech Recognition Voice Response (IVR) module that is very cost effective and which is the industry's leading state-of-the-art pharmacy voice application. Smart also has the ability to work with Voice over IP (VoIP) applications.
Smart's IVR products are flexible and can be customized and tailored to the pharmacy without specific application engineering (which can add thousands of dollars to the application cost) with such features as Mail Order and Delivery being a standard offering in the feature menu.
Enterprise applications is another area of our expertise. Our experience with thousands of chain store locations, large hospital clinical organizations, Mail Order and Independents in the U.S. and Canada has given us the experience to understand the solutions needed by both large and small pharmacy enterprises.
Smart Solutions has been providing pharmacy workflow applications to the industry since year 2000. Smart's workflow applications can be utilized in whole, or in part, on a modular format, based on individual chain, institutional, mail order or independent pharmacy need. Smart has the ability to fill the gaps in practice management systems, providing any workflow application to augment where needed for pharmacy full workflow functionality.
Smart's Digital Workflow Modules include Prescription Verification, Will Call Bin Management and Electronic Signature Capture. Within these applications Pill Images, Original Prescription Images and Customer Identification Images can be captured and stored for long term archiving. Smart's Bin Management modules can be adapted to existing pharmacy formats, or in its most sophisticated form can provide light activated bins that absolutely do away with storage confusion and lost prescriptions.
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7 Habits of Highly Effective Pharmacy Owners - PPN Episode 628

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018. 
Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners. 
Contact Nicolle: 
Nicolle McClure - GRX Marketing 
President
2929 Westown Pkwy., Suite 100
West Des Moines, IA 50266
515.440.1270 main 
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Communicating with Your Patients is Changing - Pharmacy Marketing Simplified - PPN Episode 598

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic. 
They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way.
Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy. 
 
Nicolle McClure
President
2929 Westown Pkwy., Suite 100
West Des Moines, IA 50266
515.440.1270 main
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