Marketing Vitals - On the Pulse of Healthcare

Social Media Tips for Independent Pharmacy - PPN Episode 703

Pharmacy Marketing Simplified host and president of GRX Marketing Nicolle McClure interviews Jessica Gardner with Smart Solutions.
Jessica & Nicolle discuss why it’s important for independents to be active on social media, and if they’re not, some easy things to do to keep their page active.
Contact GRX Marketing:
https://www.grxmarketing.com/podcasts 
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The Rxeed Difference: Dynamic Drug Marketplace - PPN Episode 681

Nicolle McClure, host of Pharmacy Marketing Simplified Podcast, interviews Omar Hassad with Rxeed.com 
Rxeed.com opens up an entirely new world of comparison drug shopping. Rxeed.com is leading this change, allowing consumers to receive the lowest possible pricing on the medications they need most through a market system of electronic, transparent competition. Rxeed is a virtual community consisting of consumers, independent pharmacies and drug wholesalers on one platform uniquely designed to benefit all.
For Independent Pharmacies:
Search Pharmacies' inventories of overstock and short dates.
Search Wholesalers' inventories.
Inquire within fellow independent pharmacy regarding drug availability due to shortage or backorder.
For Drug Wholesalers:
Lowest commission fee of 2.5% on any seller platform.
Upload daily special which will be distributed to local licensed independent pharmacies within the state of business.
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Smarter Communication Solutions with Patients - PPN Episode 639

Pharmacy Marketing Simplified podcast host Nicolle McClure interviews VP of Pharmacy Automation Travis Smith with Smart Solutions IVR Technology. 
Smart Solutions has provided affordable, innovative IVR services to the pharmacy industry since 1995. SMART has successfully pioneered and developed superior IVR solutions that are "best of breed" within the industry and offer the utmost in flexibility and reliability to the pharmacy community. Most recently, Smart has developed a Speech Recognition Voice Response (IVR) module that is very cost effective and which is the industry's leading state-of-the-art pharmacy voice application. Smart also has the ability to work with Voice over IP (VoIP) applications.
Smart's IVR products are flexible and can be customized and tailored to the pharmacy without specific application engineering (which can add thousands of dollars to the application cost) with such features as Mail Order and Delivery being a standard offering in the feature menu.
Enterprise applications is another area of our expertise. Our experience with thousands of chain store locations, large hospital clinical organizations, Mail Order and Independents in the U.S. and Canada has given us the experience to understand the solutions needed by both large and small pharmacy enterprises.
Smart Solutions has been providing pharmacy workflow applications to the industry since year 2000. Smart's workflow applications can be utilized in whole, or in part, on a modular format, based on individual chain, institutional, mail order or independent pharmacy need. Smart has the ability to fill the gaps in practice management systems, providing any workflow application to augment where needed for pharmacy full workflow functionality.
Smart's Digital Workflow Modules include Prescription Verification, Will Call Bin Management and Electronic Signature Capture. Within these applications Pill Images, Original Prescription Images and Customer Identification Images can be captured and stored for long term archiving. Smart's Bin Management modules can be adapted to existing pharmacy formats, or in its most sophisticated form can provide light activated bins that absolutely do away with storage confusion and lost prescriptions.
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7 Habits of Highly Effective Pharmacy Owners - PPN Episode 628

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018. 
Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners. 
Contact Nicolle: 
Nicolle McClure - GRX Marketing 
President
2929 Westown Pkwy., Suite 100
West Des Moines, IA 50266
515.440.1270 main 
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Communicating with Your Patients is Changing - Pharmacy Marketing Simplified - PPN Episode 598

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic. 
They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way.
Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy. 
 
Nicolle McClure
President
2929 Westown Pkwy., Suite 100
West Des Moines, IA 50266
515.440.1270 main
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Strategies on Building a Successful Community Pharmacy Business - PPN Episode 586

On this episode of Pharmacy Marketing Simplified
Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it’s important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive.
Community pharmacy business development Veteran, Bruce Kneeland, discusses what types of services you should be doing, and ways you can market them to your current and prospective customers. Nicolle McClure and Bruce will also be discussing how the image of your pharmacy matters when trying to market your business. Learn easy things you can do in your pharmacy and with your staff to put your independent pharmacy above the rest.
About Bruce Kneeland: 
Bruce Kneeland is the founder and principal consultant of PharmacyConnections.
Building on his 30 years of success as a senior manager and field representative with small chain, independent, drug wholesale and pharmacy associations, Kneeland can help you more effectively meet the needs of community pharmacies.
Kneeland has authored dozens of articles and been featured in pharmacy publications such as: Drug Topics, Pharmacy Times, Computer Talk, America’s Pharmacist, Super Market News and others.
He delivers live CE programs to wholesaler, pharmacy association and at internal company meetings on the industry and how to best meet its current challenges.
For more marketing tips & strategies, Contact Nicolle: 
Nicolle McClure
President - Pharmacy Marketing 
2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266
515.440.1270 main 
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Rethink Your Pharmacy Marketing: Targeting Millennials - Pharmacy Podcast Episode 478

If targeting Millennials is not part of our overall marketing strategy, it should be.
Guest Chris Cielewich, Senior Vice President for FlavoRx and cohost Nicolle McClure discuss why it’s important to be including the younger demographic in your marketing, and how easy it is to target them digitally, through prescribers and in your local community. With over 80 million Millennials in the United States, the demo is too large and influential to be ignored.
Nicolle McClure
GRX Marketing 
2929 Westown Pkwy., Suite 100
West Des Moines, IA 50266
515.440.1270 
 
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The Internal Marketing Factor - Pharmacy Podcast Episode 462

We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn.
Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentives.
Learn how a successful internal marketing strategy can translate into a successful external one as well.
GRX Marketing
Nicolle McClure
2929 Westown Pkwy., Suite 100,
West Des Moines, IA 50266
515.440.1270 
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Tell Your Story with Video Marketing - Pharmacy Podcast Episode 428

Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it’s important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.  
They’ll give examples of how it can be used in a pharmacy settings and options for execution.
Reach out to the experts today:
Nicolle McClure
President - GRX Marketing 
2929 Westown Pkwy Suite 100
West Des Moines, IA 50266
515.440.1270 main |515.280.2913 dir
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Marketing Your MTM & Clinical Services - Pharmacy Podcast Episode 405

Marketing Your MTM & Clinical Services
Dr. Blair Thielemier and Nicolle McClure discuss why it’s important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator.
For those owners that are struggling performing these types of services, we will address the benefits of hiring an independent pharmacy consultant. At the end, we will touch on Blair’s Evaluate Pharmacy Virtual Summit event in April.  
 
Nicolle McClure
President - GRX Marketing 
2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266
515.440.1270 main |515.280.2913 dir 
ELEVATE PHARMACY SUMMIT 
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