Marketing Vitals - On the Pulse of Healthcare
GRX Marketing and Finch Marketing are sister companies that are passionate and knowledgeable about healthcare marketing. This podcast gives you a pulse on what’s happening in the healthcare industry and the importance of a strategic marketing approach. The episodes will feature trusted partners, business owners and leaders in the healthcare industry – including independent pharmacy and B2B.
If your marketing has flat-lined, find your pulse again with the Marketing Vitals podcast!
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Episodes
Thursday Apr 12, 2018
Thursday Apr 12, 2018
On this episode of Pharmacy Marketing Simplified
Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it’s important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive.
Community pharmacy business development Veteran, Bruce Kneeland, discusses what types of services you should be doing, and ways you can market them to your current and prospective customers. Nicolle McClure and Bruce will also be discussing how the image of your pharmacy matters when trying to market your business. Learn easy things you can do in your pharmacy and with your staff to put your independent pharmacy above the rest.
About Bruce Kneeland:
Bruce Kneeland is the founder and principal consultant of PharmacyConnections.
Building on his 30 years of success as a senior manager and field representative with small chain, independent, drug wholesale and pharmacy associations, Kneeland can help you more effectively meet the needs of community pharmacies.
Kneeland has authored dozens of articles and been featured in pharmacy publications such as: Drug Topics, Pharmacy Times, Computer Talk, America’s Pharmacist, Super Market News and others.
He delivers live CE programs to wholesaler, pharmacy association and at internal company meetings on the industry and how to best meet its current challenges.
For more marketing tips & strategies, Contact Nicolle:
Nicolle McClure
President - Pharmacy Marketing
2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266
515.440.1270 main
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Wednesday Oct 11, 2017
Wednesday Oct 11, 2017
If targeting Millennials is not part of our overall marketing strategy, it should be.
Guest Chris Cielewich, Senior Vice President for FlavoRx and cohost Nicolle McClure discuss why it’s important to be including the younger demographic in your marketing, and how easy it is to target them digitally, through prescribers and in your local community. With over 80 million Millennials in the United States, the demo is too large and influential to be ignored.
Nicolle McClure
GRX Marketing
2929 Westown Pkwy., Suite 100
West Des Moines, IA 50266
515.440.1270
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Monday Aug 28, 2017
Monday Aug 28, 2017
We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn.
Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentives.
Learn how a successful internal marketing strategy can translate into a successful external one as well.
GRX Marketing
Nicolle McClure
2929 Westown Pkwy., Suite 100,
West Des Moines, IA 50266
515.440.1270
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Monday May 15, 2017
Monday May 15, 2017
Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it’s important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.
They’ll give examples of how it can be used in a pharmacy settings and options for execution.
Reach out to the experts today:
Nicolle McClure
President - GRX Marketing
2929 Westown Pkwy Suite 100
West Des Moines, IA 50266
515.440.1270 main |515.280.2913 dir
See omnystudio.com/listener for privacy information.
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Tuesday Mar 14, 2017
Tuesday Mar 14, 2017
Marketing Your MTM & Clinical Services
Dr. Blair Thielemier and Nicolle McClure discuss why it’s important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator.
For those owners that are struggling performing these types of services, we will address the benefits of hiring an independent pharmacy consultant. At the end, we will touch on Blair’s Evaluate Pharmacy Virtual Summit event in April.
Nicolle McClure
President - GRX Marketing
2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266
515.440.1270 main |515.280.2913 dir
ELEVATE PHARMACY SUMMIT
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Monday Jan 16, 2017
Monday Jan 16, 2017
On this episode of the Pharmacy Marketing Simplified Podcast, Nicolle interviews Marketing guru and Founder of Heinz Marketing -- Matt Heinz about the power of Networking with other businesses in your community.
About Matt:
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.
Matt Heinz Speaking Engagements
You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.
Full Funnel Marketing
Modern Marketing Field Guide
Contact Nicolle McClure
2929 Westown Pkwy., Suite 100,
West Des Moines, IA 50266
515.440.1270
See omnystudio.com/listener for privacy information.
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Wednesday Aug 17, 2016
Wednesday Aug 17, 2016
Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.
About Nicolle:
Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide.
Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors.
ph: 515-280-2913 em: info@grxmarketing.com 2929 Westown Parkway, Suite 100, West Des Moines, IA 50266
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Thanks for Listening!
The Pharmacy Podcast Network team would like to thank you. Our success could not be possible without our listeners!
For more content, visit pharmacypodcast.com